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Telesales has emerged as a convenient and yet lucrative avenue for generating product leads. It is a marketing channel where the product is sold over the telephone with direct communication with the customer. A telesales executive calls up a prospect directly and convinces him about the utilities and benefits of the product. Once the prospect gives his consent to buy, the executive notes down his personal and address details and creates a record in the customer database. Soon afterwards, the product is dispatched and delivered at their right destination.

A good number of Western companies believe in outsourcing their telesales campaign to offshore companies. Studies show that marketing a product over telephone helped entrepreneurs cut down overhead expenditure to a significant extent and they are able to do away with overbearing labor and maintenance expenses. One can really save in areas like maintaining an office space, its maintenance cost, facilities, utility bills and so on.

One of the main advantages of telesales is that, the customer at the other end doesn’t have a face to face session with the sales person and even if the person belongs to a different country and culture, it doesn’t have much bearing on the sales process.

Outsourced telesales require certain skill sets while trying to market a particular product. It requires the executive to have a strong sales pitch which convincing the client. Sometimes the clients are tired of receiving repeated sales calls and are reluctant to even listen to one’s proposal. The telesales team should make use of their communication skills to bring back the customer to the right frame of mind and deliver his sales message to him.

Once the contract is signed, the terms and conditions are binding on the outsourced sales team. Thus the contractor is waived of the worries regarding the execution of the contract. The contract should specify in clear terms the deliverables and commitments and any deviation from the same may amount to hefty legal and financial penalties. Thus telesales provides a convenient and yet one of the best avenues to market a product is service directly to the consumers.

Myself webmaster of http://www.2touch.co.uk - customer lifecycle company for inbound & outbound telephony services, hand enclosing & envelope enclosing, by expert Outsourced sales team.

Article Source: ArticlesBase.com - Telesales – an Integral Component of Marketing Mix